Sunk cost fallacy
Sunk cost fallacy
Subjective validation
Subjective validation
Status quo bias
Status quo bias
Social comparison
Social comparison
Sapir-Whorf Hypothesis
Sapir-Whorf hypothesis
Rhyme-as-a-reason effect
Rhyme-as-a-reason effect
Ostrich effect
Ostrich effect
Law of narrative gravity
Law of narrative gravity
Ikea effect
Ikea effect
Confirmation bias
Confirmation bias